Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app. Learn more about attribution

Data-driven attribution is the default attribution model for most conversion actions. Follow the instructions below to update an existing conversion action's attribution model to "Data-driven": In …

Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help you …

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the reporting …

The attribution reports within the Advertising section give you a better understanding of how your advertising efforts work together to drive key event actions. These reports allow you to explore …

Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action. An attribution model can be a rule, a set of rules, or a …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics …

An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit is assigned to touchpoints along a user's path to completing important actions.

This article explains data-driven attribution. To find out more about attribution models in general, or to learn how to select an attribution model for your conversion actions, read About attribution models.

A data-driven attribution (DDA) model analyzes real data about user interactions, unique to your search campaign, to learn how to distribute credit for conversions across all interactions in a conversion …