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  1. New Coke - Wikipedia

    On August 16, 2002, the Coca-Cola Company announced a change of the label of Coke Classic in which the word "Classic" was no longer so prominent, leading to speculation that it would eventually …

  2. New Coke: The Most Memorable Marketing Blunder Ever?

    The return of original formula Coca‑Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca‑Cola Company and stands today as testimony to the …

  3. Coke Classic: The Story of How America Saved Its Favorite Drink

    Jun 4, 2025 · In 1985, Coca-Cola quietly changed its flagship soda—what followed was one of the most passionate consumer uprisings in food history. This is the story of New Coke, Coke Classic, and the …

  4. New Coke and Coca-Cola Classic: What the Story Says About ...

    Jul 10, 2015 · For nearly a century, Coca-Cola had thrived by responding to change. To the executives who pushed New Coke, it may have been a concession to just the latest forces beyond their control.

  5. Coca-Cola Classic Can - National Museum of American History

    The Coca-Cola Company released Coke Classic in 1985, eleven weeks after the launch of New Coke. Coke Classic was introduced in response to the fierce media and consumer backlash against New …

  6. The New Coke Failure & the Reintroduction of Coca-Cola Classic

    Jul 3, 2025 · On July 11, 1985, CEO Roberto Goizueta called an emergency board meeting, and the decision was made – the original Coca-Cola formula would be brought back, this time under the …

  7. What Is Coca-Cola Classic? [2026] - summerstirs.com

    What Is Coca-Cola Classic? Coca-Cola Classic is not just a beverage; it’s a cultural phenomenon that has transcended generations and geographies. Born out of curiosity in the late 19th century, it …

  8. The New Coke Failure & the Reintroduction of Coca-Cola Classic

    Explore the captivating story of the New Coke failure and the subsequent reintroduction of Coca-Cola Classic.

  9. HISTORY's Moment in Media: The Return of Coca-Cola Classic

    Jul 25, 2024 · July 10, 1985. On a Wednesday afternoon 39 years ago, ABC broke into its top-rated soap opera, General Hospital, with anchorman Peter Jennings and some breaking news: The Coca …

  10. July 11, 1985 – Coca-Cola Brings Back “Classic” Coke

    Jul 11, 2025 · Seventy-nine days after the fiasco of “New Coke,” the Coca-Cola Company bowed to public demand on July 11, 1985 and reintroduced the original Coca-Cola formula as “Coca-Cola …