The new product continued to be marketed and sold as "Coke" (until 1990, when it was renamed "Coke II") while the original formula was named "Coca-Cola Classic", and for a short time it was referred to …

Jun 4, 2025 · In 1985, Coca-Cola quietly changed its flagship soda—what followed was one of the most passionate consumer uprisings in food history. This is the story of New Coke, Coke Classic, and the …

Coca‑Cola classic was sold alongside Coca‑Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading-edge "Catch the Wave" campaign for the new taste …

The Coca-Cola Company released Coke Classic in 1985, eleven weeks after the launch of New Coke. Coke Classic was introduced in response to the fierce media and consumer backlash against New …

Jul 11, 1985 · After 77 days the previous version of Coke was brought back as “Coca-Cola Classic” on July 11, 1985. The Coca-Cola Company lost millions in research and advertising costs but gained …

Apr 23, 2015 · Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.

Jul 3, 2025 · On July 11, 1985, CEO Roberto Goizueta called an emergency board meeting, and the decision was made – the original Coca-Cola formula would be brought back, this time under the …

Explore the captivating story of the New Coke failure and the subsequent reintroduction of Coca-Cola Classic.

What Is Coca-Cola Classic? Coca-Cola Classic is not just a beverage; it’s a cultural phenomenon that has transcended generations and geographies. Born out of curiosity in the late 19th century, it …

Jul 10, 2025 · One of the biggest marketing blunders in history was rectified on July 10, 1985, when Coke executives announced that the soda’s original formula would return as Coca-Cola Classic. …