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The IJMR is first and foremost an applied journal that seeks to encourage a dialogue between practitioners, academics, and those in the business or public sectors who rely on research and …

Stuart-Menteth, H., Wilson, H. and Baker, S. (2006), “Escaping the channel silo: researching the new consumer”, International Journal of Market Research, Vol. 48 No. 4, pp. 415-437.

The paper considers the use of mixed methods in international business research by reviewing empirical studies in four major journals. A total of 484 articles were reviewed, 68 of which had …

Apr 1, 2005 · This paper goes a little way towards redressing the balance by reporting on a survey of Lexus customers that looks at the consistency of customer experience across multiple …

- Escaping the channel silo : researching the new consumer / Hester stuart-Menteth, Hugh Wilson and Susan Baker - Understanding the nature of hemispherical lateralisation and its application …

Purpose – This paper discusses how netnography can be applied in order to conduct covert research on sensitive research topics. An analysis of a Danish internet message board on …

In this paper, we formulate the Customer lifetime value model as an optimal control problem. The obtained problem is to find an acquisition policy which maximizes the present value of all …

By proposing a systematic review of the literature covering twenty years of research on the subject, this article paints a comprehensive and up- to-date picture on customer knowledge …

In the risk-based asset pricing models, such as the capital-asset pricing model, a stock's expected return depends on its risk exposure, measured by market beta, times the market risk premium, …