Logotype vs. Logomark vs. Logo | VistaPrint US
Dec 18, 2025 · A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. The general term logo refers to all marks …
Logotype vs. Logomark: What’s the Difference and Why It ...
Aug 25, 2025 · A logotype, also known as a wordmark, is a logo that consists entirely of text – typically the name of the company or brand. Think of iconic examples like Google, Coca-Cola, …
Logo - Wikipedia
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public …
Logotype vs. Logomark vs. Logo - Key Differences Explained
Dec 9, 2022 · Knowing the difference between a logo, logomark, and logotype helps designers make better choices and helps clients ask for the right thing. This guide explains the key …
Logo vs logotype: What's the Difference and Which Should You …
Dec 11, 2023 · A logotype, also commonly referred to as a wordmark, is a specific type of logo that is comprised solely of typographic elements. Unlike a logo, which can include a …
What is logotype in graphic design - The Brief AI
A logotype, often abbreviated as "logo," is a unique typographic treatment or stylized arrangement of letters, words, or a brand name designed to represent a brand, company, product, or …
Logotype vs Logomark: Which is Right for Your Brand?
Nov 30, 2025 · A logotype is essentially the textual representation of your brand. It's your brand name styled in a particular font, often custom-designed to convey the essence of your business.