Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide.

Hand-tuned and tank-tested, anglers the world over count on Rapala fishing lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million fishing …

All topped off with premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim correct right out of the box. Fish with a stop and go for enticing suspending action or slow-wind for …

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Videos Allow targeting cookies, and watch here. Open on YouTube Three-Way Rigging for Walleye with Rapala's Rapala® Original Floater® & Jointed Rapala® Original Floating® Minnow

Shop Rapala’s collection of fillet knives, hunting knives and kitchen knives, plus fillet boards, and knife accessories.

Rapala fishing lures help you reel in a bigger and better catch in saltwater and freshwater environments. Browse our carefully crafted products, including our crankbaits, jerkbaits, fishing jigs and topwater …

Rapala® tools and accessories have built-in features specialized for fishing that make them stand out above the rest. We built these tools so that you have just the right tool for any job out on the water.

CrushCity™ is the collaboration of Rapala® and Jacob Wheeler to create what Wheeler calls “the soft baits I need to win tournaments.” Smart Injection Technology™ Combines Custom Combinations of …

Proudly proclaim your allegiance to the world’s favorite fishing brand with these premium quality shirts and caps. Outfit yourself for ice fishing with our technical jackets, bibs, gaiters and gloves. On or off …