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For the 30th Anniversary of Just Do It, Nike wanted to inspire a new generation of young athletes to overcome any obstacle in their path. Few athletes represented this ethos more acutely than Colin Kaepernick. Though it divided opinion, with some going as far as to burn their Nike shoes, the response to the work was overwhelmingly positive. That was Nike and Colin Kaepernick’s moment to move forward. This is yours. Submissions for Cannes Lions 2020/2021 are now open. Watch the full piece of work
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